You are going to be undertaking your research for a reason, usually
with a view for driving improvement or performance. Most research agencies
will focus on ensuring that the research process is statistically robust
and achieves the research objectives. In this respect Curiosity is no
different, quality research is critically important, but we don’t
believe that by itself it is good enough. We think research is just one
component of a wider process.
The Curiosity Process
Stage 1 - Mobilise the organisation
Once we understand the business context and research objectives, we’ll
work with you to identify the key stakeholders for solving the problem.
For example, who needs to be on board with this? Where are they currently,
do they think this is a good idea?
We’ll then look to see whether the organisation has the capability
and capacity to actually make the changes. If it doesn’t then we
need to question whether now is the right time to be undertaking the research.
Stage 2 - Undertake the research
We challenge you on what are the things that you really need to know,
not just the things you’d like to do. If you can’t do anything
with the information then we’d challenge you to say it is not worth
having.
Stage 3 - Move the organisation
We’d like to workshop the findings with you and all your key stakeholders,
not just present them. We believe in what we call results emersion –
we run workshops with you to really pull apart the insight, brainstorm
possibilities and agree there an then actionable output that can really
make a difference to your organisation. The longer you go without agreeing
actions the less likely you are to achieve any.